O Positiv Expands Range with Whole Body Deodorant

Supplements brand O Positiv has rolled out its first topical cosmetic product—URO Intimate Deodorant. It is moisturizing cream deodorant featuring lactic acid and mandelic acid, which gently penetrate different layers of the skin and acidify its pH, making it less hospitable to odor-causing bacteria. The formula also contains probiotic ferment, zinc ricinoleate, tapioca starch, silica, olive leaf extract, vitamin E and and aloe.

“Launching into this new form factor is a huge moment for O Positiv’s strategy,” said Bobby Bitton, co-founder of the wellness brand. “It reinforces our commitment to solving problems for customers regardless of whether the answer is a supplement or not.”

The deo, which is made for use on boobs, butts and in between the legs, soothes and moisturizes the skin; absorbs moisture; and enhances skin health by reducing the appearance of skin bumps and ingrown hairs, according to the wellness brand.

“Other cream deodorants just weren’t cutting it” said Brianna Bitton, co-founder. “We are proud to expand the successful URO line of products to now include a deodorant for everywhere. And really, we mean everywhere.”